About Detroit SEO: Search and Ad Work Built on Numbers for Michigan Businesses

About Detroit SEO is mostly about one routine: read the numbers for a trade before anything is touched. The work is search and advertising for owners in Detroit, MI, and we would rather adjust a setting three times than announce a result once. The bars below put that routine on screen.

Review counts of the middle Maps listing in seven Detroit trades

A newer profile gets measured against what the middle listing already holds, which is why a single plan cannot suit every trade.
Moving company180
Plumber160
Dentist160
Auto repair120
Electrician60
HVAC25
House cleaning15

Reviews held by the typical Google Maps listing in each business type. A longer bar is a bigger total for a new listing to approach.

Counted from Google Maps listings in 7 business types, with three search wordings merged, as pulled on November 5, 2026. Figures are rounded.

Movers, plumbers, dentists and auto repair stand well above the other three. The dentist row is a plain count of reviews and nothing more.

From a number on a chart to a change in the month

Metro Detroit has over 4.4 million residents, so a business can be searched for in many phrasings across Midtown, Dearborn, Troy and nearby places. We do not chase all of them. First we read the middle listing in the trade: 160 reviews for a plumber, 180 for movers, 60 for an electrician, 25 for hvac and 15 for house cleaning. After that we move a single lever and read the next month's counts before touching a second.

Online marketing, internet marketing, digital marketing: call it what you like, the habit stays the same, which is to attach counted calls and forms to every listing, page or ad and note what moved.

The parts that stay in your hands

Healthcare, legal, property, building trades and cosmetic services each have their own rulebook for advertising, set at the state level in Michigan and again by the town itself. Read yours, or hand them to a qualified adviser, before an ad runs. This is not legal counsel.

We also do not pretend to supply your service. We market it, so your reviews, your calls and your bookings are the proof of whether the effort pays.

From your side of the table: what the first month holds

  • A call where you describe the trade, the area you serve and what a strong month would mean to you.
  • A read of your Maps profile, site and reviews set beside the Detroit numbers for your trade.
  • One recommended starting lever, with reasons, before work begins.
  • A written recap each month covering what changed, what held and what comes next.
  • Straight answers when a number is poor, without a rush to blame the season.
  • Billing by the calendar month, no startup charge, no paper to sign, laid out on the plan comparison.
  • Content scheduled ahead of your busy stretch through written pieces matched to your trade's curve.
  • Pages and feed ads kept consistent with your service area, so they read as one business.

Describe the month you are aiming for

Tell us in a few lines about your business and the areas you cover, and we begin there.

Replies come to the address you give. Three entries are required: name, email, phone. A short description of your work is welcome. For a call, open the option below and select a slot.

Open the lists below and pick a weekday plus a start time. At the hour you named, Ross Cohen, who runs this company, dials the number you supplied.

Choose a slot for the call

Whatever you select is repeated here after you choose a start.

Slots are offered on weekdays and are listed in the zone selected above.

Ready to set the levels for your Detroit, MI business?

Describe your trade and the Detroit neighborhoods or suburbs you reach. We will go through the figures that matter to it and point to the first lever to move.

Down below, the master fader travels to the far end of its slot.